Where do you rank?

How many leads are you getting and how many are turning into new customers?

We don't get any leads at all

We have a low amount of leads coming in

We have leads coming in but they aren't turning into won business

We have many leads coming in and turning into won business but we want more

We have many too many leads coming in and can't keep up with new business

Do you know where your leads are coming from?

We don't get any leads currently

We don't know exactly where are leads are coming from

We know where are leads are coming from but don't know which sources are the best

We have reporting on lead sources that show total leads and purchase rates

What is your role when it comes to driving more leads or new business?

Owner

CMO or Head of Marketing

Marketing Executive

Marketing Manager

Marketing Specialist

Sales

Finance

Estimator

Other

Website

Do you have a website?

No, we don't have a website

No, but we have a facebook page

No, but we have a google local business page

Yes, we have a website

Do you capture leads on your website with forms, dedicated lead capture landing pages?

We don't have a website

We don't use lead capture forms on our website

We have a form on our contact page or home page

We use dedicated lead capture pages with forms

Do you use special tracking phone numbers for your website?

No

Yes

We don't have a website

Do you use chatbots or AI bots on your website?

No

Yes

We don't have a website

How many of your leads come from your website?

A low amount or none

About 30% to 50%

More than 50%

We don't have a website

Search Engines

Do get website traffic from Google and Bing?

No, we don't

Yes, but we don't get much

Yes, we get a good amount but we want more

I don't know

Does your website show up on the first page of Google for "landscaping companies" or "landscaping services" keywords?

No

Yes, but not very high

Yes and we rank in the top 3

I don't have a website

Do you have control/ownership of your Google Local Business Listing?

No

Yes

I don't know

Do you have ask your customers to leave reviews on your GoogleLocal Business Listing?

No

Sometimes, but we don't have a standardized system

Yes, we have a standardized system that is consistently asking for reviews

Do you get leads from paying for ads through Google or Bing?

We don't pay for Google or Bing ads

We pay for ads but don't know if we get leads

We get leads from ads but not enough

We get a good amount of leads from paid ads

Social Media

Do you have a facebook page or instagram page?

No

Facebook only

Instagram only

Both Facebook and Instagram

How often do you post content on Facebook or Instagram?

We don't post at all or don't have a page

1-2 times per week

3-7 times per week

Multiple times per day

Do you get leads from paying for ads through facebook or instagram?

We don't pay for Facebook or Instagram ads

We pay for ads but don't know if we get leads

We get leads from ads but not enough

We get a good amount of leads from paid ads

Review Websites (Page 5 of 9)

Do you have a business listing on Yelp or Angie's List?

No

Yes

I don't know

Do you consistently monitor/review and update your business listings on Yelp or Angie's List?

No

Yes

I don't know

Do you a business listing on www.houzz.com or www.expertise.com?

No

Yes

I don't know

Referral Programs (Page 6 of 9)

Do you get new business leads from existing customers?

No

Yes

I don't know

Do you have a customer referral program that pays customers when they refer a lead to you that turns into a new customer?

No

Yes

I don't know

Marketing Resources (Page 7 of 9)

Do you think you have enough employees for marketing functions for bringing in new business?

We don't have enough employees for marketing

We have the right amount

We have too many marketing employees

I don't know

How many employees do you have dedicated to marketing functions?

0

1

2-4

5 or more

I don't know

Do you think your marketing team has enough expertise?

No

Yes, but they could improve

Yes, they have high level expertise

Marketing Programs (Page 8 of 9)

Do you think your marketing programs or campaigns are working well to drive leads and bring in new business?

No, I don't think they are driving leads at all

No, they are driving some leads but not enough

Yes, they are driving a good amount of leads but we want to convert leads into new business more often

Yes, our marketing efforts are driving more leads and business than we can handle

What area are you the most interested in improving?

Creating or improving your website for better lead capture

Ranking better in search engines and optimizing free business listings

Paid ads on search engines like Google

Free social media posting on websites like Facebook

Paid ads on social sites like Facebook

Getting more reviews Google, Yelp and other review sites

Setting up or optimizing referral programs

Finding and using partners to drive more leads

Training courses on how to improve landscaping marketing

What is the #2 area that you are interested in improving?

Creating or improving your website for better lead capture

Ranking better in search engines and optimizing free business listings

Paid ads on search engines like Google

Paid ads on social sites like Facebook

Getting more reviews Google, Yelp and other review sites

Setting up or optimizing referral programs

Finding and using partners to drive more leads

Training courses on how to improve landscaping marketing

Submit Your Answers

Survey completed! Enter your email and we'll calculate your rating, gather the best resources to help you increase leads and customers, then email it all to you in a personalized report.

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Benchmark Survey: Are You Getting As Many Leads and New Business As You Should?

Website

Search Engines

Social Media

Review Websites (Page 5 of 9)

Referral Programs (Page 6 of 9)

Marketing Resources (Page 7 of 9)

Marketing Programs (Page 8 of 9)

Submit Your Answers